Intelligent lighting is currently very popular, but at the same time, we are facing another big dilemma: whether it is well received or not. The person doing it feels good, but consumers don’t buy it. The low shipment of smart lighting brings another problem: large investment and low output for enterprises. Many peers are investing heavily in networking, centralized control, cloud platforms, big data, and light environment control, but unexpectedly producing small outputs. This is a huge challenge and opportunity we face. How can we break through?

So where is the fundamental reason and where is the beautiful user experience? I think it is the best answer to this question. Let’s think about our traditional lighting fixtures. To do it, it’s just to walk over and press the switch, with one action. And the smart lighting mobile app we see now, take out your phone, find your app, and then find the buttons inside the app, is this a good user experience?

We have also been exploring intelligent lighting for two years and invested a lot. Through this exploration, we have seen that intelligence provides convenience and comfort for work and life. We believe that if we cannot provide convenience and comfort for work and life, it is pseudo intelligence, which is something you play with yourself, and consumers will not recognize it.

From chip matching to providing application solutions, such as reference solutions and technical support, to independent research and development and providing differentiated solutions. The principle that has always been followed in improving intelligent lighting is to provide users with true intelligence, convenience, and comfort. Through partners, namely lighting manufacturers and distributors, we provide to the final market.

【 Thinking 】
The road to innovation is very difficult and full of twists and turns, with the following prominent points:
Firstly, how to accurately respond to market demand. Our solution to this is to segment the market, achieve accurate positioning, and conduct in-depth research on usage.
Secondly, the difficulty of high innovation investment and slow effectiveness. We are responsible for our own survival, and we adopt a very open attitude towards this issue, dividing labor and collaborating within the industry to improve input-output.
Thirdly, it is easy to be plagiarized. A very big challenge is that on one hand, we apply for patents for intellectual property protection, but this move cannot be completely effective, even if you have a patent, it may be copied. On the other hand, we adopt a serialized and iterative development approach. You can copy what I did yesterday, but you cannot copy what I did today or tomorrow.

【 Direction 】
At present, we believe that cloud platforms, big data, and interconnectivity are indeed very good development directions. Before the technology is mature and the recognition compatibility is not so good, we chose the intelligent sensing part, guided by user experience, integrating the three major chip technologies of optics, electronics, and sensing together to create innovative automatic sensing solutions that do not require manual control.
Think about it, when you come home late from work, you may be holding a laptop bag or keys, and the light will naturally light up as soon as you enter the door. When my mother cooks, her hands are oily. When she feels that the light is not enough, she doesn’t need to wash her hands clean, wipe them, or turn on the switch. She only needs to wave her hand to adjust the brightness and color temperature.
At night when you get out of bed, you don’t have to fumble for the switch. I will automatically light it up for you, and the light placed on the bedside will slowly light up when you wake up. Automatically turn off the lights when you go to bed and when you get out of bed. It’s important that you don’t make mistakes while dreaming or turning over in bed, as no one wants the lights to turn on while you’re sleeping soundly. Despite your natural movements of getting up and going to bed, this small plan will automatically turn on and off the lights. If you don’t want the lights, it won’t turn on. Whether you’re dreaming or having sex, it can sense you.
We continue to develop in the direction of perception, interconnection, and intelligent control, including automatic perception, interconnection, and intelligent control. Imagine that when our various protocols are interconnected, intelligent perception sends your objective needs to the centralized control center, and then performs a series of controls, which is a very beautiful thing.