Led filament lamp seems to be born at the right time, but in fact it has no appearance. Its many criticisms also make it not usher in its own “golden period of development”. So, what are the development problems faced by LED filament lamps at this stage?

Problem 1: low yield

Compared with traditional incandescent lamps, led filament lamps have higher requirements for packaging. It is reported that at present, led filament lamps have very strict requirements for filament working voltage design, filament working current design, LED chip area and power, LED chip luminous angle, pin design, glass bulb sealing technology, etc. it can be seen that the manufacturing process of LED filament lamps is very complex, and there are certain requirements for the financial strength, supporting facilities and technology of manufacturers.

In the production process, due to different processes, the requirements for materials are also different. In addition, in production, many equipment need to be transformed according to the performance characteristics of LED filament lamps, which also makes the manufacturers of relevant materials of LED filament lamps miserable. The defects in the bulb material also make the LED filament lamp easy to be damaged during transportation. The complex process and low yield make the LED filament lamp unable to get high praise from manufacturers and consumers.

1. Difficult process, poor heat dissipation and easy damage

Although led filament lamps have attracted much attention in the domestic market in the past two years, at present, the problems existing in the production of LED filament lamps can not be ignored: the manufacturing process is difficult, several different processes need to be integrated, and the yield is low; More than 8W led filament lamps are prone to heat dissipation problems; It is easy to be broken and damaged in the process of production and use.

2. Structure, performance and price to be improved

Due to the relatively late entry of LED filament lamps into the market, the market-related sharp bubbles, tail bubbles and spherical bulbs are mainly “patch type”. In addition, the filament lamps that entered the market in the early stage are far from consumers’ expectations in terms of structure, performance and price, which makes consumers have some misunderstandings about led filament lamps. With the breakthrough of key technologies, the maturity of packaging technology and the improvement of bubble sealing technology, the luminous efficiency, finger display, service life and cost of LED filament lamps will be improved to a certain extent.

At present, the LED filament lamp needs to be improved in too many places. Like a newborn “premature baby”, it is not very mature in all aspects, with high cost, complex production process and low production capacity. Therefore, we should improve the raw materials, led beads and manufacturing process in the future, so as to improve the production capacity of LED filament lamps, reduce losses and improve delivery efficiency.

3. Low power and poor heat dissipation are obstacles

Affected by the production process, there are many problems in LED filament lamps, such as high cost and high damage rate during transportation due to the defects of bulb material. In addition, the heat dissipation of high wattage led filament lamps has also become an obstacle for LED filament lamps to enter ordinary people’s homes.

Problem 2: high price

According to the market survey, the average retail price of a 3W led filament lamp is about 28-30 yuan, which is much higher than that of LED bulb lamps and other lighting products with the same power, and several times higher than that of LED incandescent lamps with the same power. Therefore, many consumers are scared away by the price of LED filament lamps.

At this stage, the market share of LED filament lamps is less than 10%. Nowadays, as a characteristic product, led filament lamp restores the luminous feeling of traditional tungsten filament lamp and is loved by many consumers. However, the high cost, low light efficiency and small application range of LED filament lamps are also the problems that lighting manufacturers must face and look directly at in the next stage.

1. Supporting materials increase product cost

The market prospect of LED filament lamp is very bright, but there are difficulties in the promotion of LED filament lamp at this stage, mainly due to its high cost and the lack of large wattage, which makes the application of LED filament lamp limited to the flower lamp market. In addition, the matching of raw materials also increases the cost, because there is no standard in the specification and shape of filament lamp, and its market volume is small, As a result, the supporting materials are basically customized, and the manufacturing cost remains high.

2. The cost of LED filament is too high

Among all parts of LED filament lamp, the highest cost is led filament, mainly because of its complex production process and high cutting cost; The production efficiency is not high and the degree of automation is low, resulting in the cost. At present, the cost of 3-6w filament bulb can be controlled below 15 yuan, of which the cost of LED filament accounts for more than half.

3. The packaging of LED filament lamp is exquisite

The packaging of LED filament lamps is more exquisite. The light effects encapsulated by each enterprise are different. Led filament lamps still have certain limitations in power and heat dissipation, resulting in higher prices than ordinary LED light sources.

Problem 3: small market

At this stage, the power of the best-selling led filament lamp in the market is basically less than 10W, which shows that at this stage, the LED filament lamp is technically trapped in the problem of heat dissipation and can not achieve high power. It also shows that it can only cover a small section of the whole lighting product line and can not be widely promoted. Even if it plays the “nostalgic” brand, the LED filament lamp market is only a small market, It can’t become the mainstream for the time being.

1. Low consumer acceptance

With the shrinking incandescent lamp and energy-saving lamp market, LED lighting products are slowly recognized by end consumers. However, at present, the market of LED filament lamps is still very limited. Due to the limited application and power of LED filament lamps, the acceptance of LED filament lamps by end consumers is not very high.

In addition, consumers do not know enough about led filament lamps. Many people think it is just an improvement of ordinary incandescent lamps.

2. The main demand comes from engineering

As LED filament lamps are mainly used in flower lamps, and their main demand comes from engineering lighting, general dealers will not mainly promote LED filament lamps. Even if a few businesses sell LED filament lamps, they won’t have too much inventory.

Problem 4: difficult to promote

Entering the terminal market, we can find that the LED filament lamp is not as hot as expected for two reasons:

1、 Many stores do not promote filament lamps as key products, and consumers’ awareness and acceptance of filament lamps are not high;

2、 Compared with LED light source products such as bulb and sharp bulb, led filament lamp products have no qualitative change. On the contrary, the price is relatively high and it is difficult to go. Let alone replace the market position of LED bulb, energy-saving lamp and other products.

Therefore, at present, the market advantage of LED filament lamp is not very obvious, and the market is basically waiting and trying.

At present, the difficulty of pushing led filament lamps in the terminal market lies in:

1、 Poor integration between traditional bubble sealing industry and LED packaging industry (concept and process integration);

2、 It is not easy to reverse the concept of end consumers;

3、 The acceptance of LED filament lamp products by society and government is not clear. In addition, the price of LED filament lamp is high, and consumers have not really distinguished the difference between LED filament lamp and incandescent lamp, which leads to the difficulty of LED filament lamp market promotion.

1. Business promotion is not active

At present, if led filament lamps want to achieve good performance in the market, they also need to strengthen publicity and innovation. The development of LED industry is increasingly fierce, and industry standards have been issued one after another, which has exacerbated the market development resistance of LED filament lamps. Especially at this stage, many consumers do not understand led filament lamps, and merchants are not active enough in promoting led filament lamps. Even most merchants are not very optimistic about their development prospects. In actual sales, customers usually see or ask, Merchants will push this product.

2. High price leads to difficult promotion

At present, it is difficult to promote LED filament lamps in the market. Because consumers do not know much about led filament lamps, the probability of purchase is very small. In addition, due to the impact of e-commerce, the transaction rate of LED in physical stores is lower. Some consumers pay more attention to the price when purchasing products. Therefore, there is still a long way to go for LED filament lamps to enter the families of ordinary consumers.

3. Lack of new selling points of LED filament lamps

Now the LED filament lamp is in the primary stage of promotion, and very few people know its advantages. Because the appearance of the product is no different from the original traditional incandescent lamp style and appearance, the intermediate sellers have no new selling points to earn high profits, so they are not willing to promote actively and powerfully.

In addition, in the early stage, some small manufacturers cut corners in the selection of raw materials in order to occupy a favorable position in the competition for their price, resulting in some instability of products, which is also an important reason why some dealers are unwilling to promote.