Problem 1: low yield

Compared with traditional incandescent lamps, led filament lamps have higher requirements for packaging. It is reported that at present, led filament lamps have very strict requirements for filament working voltage design, filament working current design, LED chip area and power, LED chip luminous angle, pin design, glass bubble sealing technology, etc. it can be seen that the manufacturing process of LED filament lamps is very complex, and there are certain requirements for the financial strength, supporting facilities and technology of manufacturers.

In the production process, due to different processes, the requirements for materials are also different. In addition, in the production, many equipment need to be transformed according to the performance characteristics of LED filament lamps, which also makes the manufacturers of related materials of LED filament lamps miserable. The defects in the bulb material also make the LED filament lamp easy to be damaged during transportation. The complex process and low yield make the LED filament lamp unable to obtain high praise from manufacturers and consumers.

1. Difficult process, poor heat dissipation and easy damage

Although led filament lamps have attracted much attention in the domestic market in the past two years, at present, the problems existing in the production of LED filament lamps cannot be ignored: the manufacturing process is difficult, several different processes need to be integrated, and the yield is low; More than 8W led filament lamps are prone to heat dissipation problems; It is easy to be broken and damaged during production and use.

2. Structure, performance and price need to be improved

Due to the relatively late entry of LED filament lamps into the market, the relevant sharp bubbles, tail bubbles and ball bubbles in the market are mainly “patch type”, and the filament lamps that entered the market in the early stage are far from consumers’ expectations in terms of structure, performance and price, which makes consumers have some misunderstandings about led filament lamps. With the breakthrough of key technologies, the maturity of packaging technology and the improvement of bubble sealing technology, the luminous efficiency, finger display, service life and cost of LED filament lamps will be improved to a certain extent.

At present, the LED filament lamp needs to be improved in too many places. Like a newborn “premature baby”, it is not very mature in all aspects, with high cost, complex manufacturing process and low production capacity. Therefore, we should improve the raw materials, led beads and manufacturing process in the future, so as to improve the production capacity of LED filament lamps, reduce losses and improve delivery efficiency.

3. Low power and poor heat dissipation are obstacles

Affected by the production process, led filament lamps currently have many problems, such as high cost and high damage rate during transportation due to defects in bulb material. In addition, the heat dissipation of high wattage led filament lamps has also become an obstacle for LED filament lamps to enter the homes of ordinary people.

Problem 2: high price

According to market research, the average retail price of a 3W led filament lamp is about 28-30 yuan, which is much higher than that of LED bulb lamps and other lighting products with the same power, and several times higher than that of LED incandescent lamps with the same power. Therefore, many consumers are scared away by the price of LED filament lamps.

At this stage, the market share of LED filament lamps is less than 10%. Nowadays, as a characteristic product, led filament lamp restores the luminous feeling of traditional tungsten filament lamp and is loved by many consumers. However, the high cost, low luminous efficiency and small application range of LED filament lamps are also the problems that lighting manufacturers must face and look directly at in the next stage.

1. Supporting materials increase product cost

The market prospect of LED filament lamp is very bright, but at this stage, there are difficulties in the promotion of LED filament lamp, mainly due to its high cost and the lack of large wattage, which makes led filament lamp only limited to the application of flower lamp market at present. In addition, the supporting of raw materials also increases the cost, because there is no standard in the specification and shape of filament lamp, and its market volume is small, so the supporting materials are basically customized, Manufacturing costs remain high.

2. The cost of LED filament is too high

Among all parts of LED filament lamp, the highest cost is led filament, mainly because of its complex production process and high cutting cost; The production efficiency is not high and the degree of automation is low, resulting in the cost. At present, all the costs of 3-6w filament bulbs can be controlled below 15 yuan, of which the cost of LED filament accounts for more than half.

3. The packaging of LED filament lamp is exquisite

The packaging of LED filament lamp is more exquisite. The effect of light packaged by each enterprise is different. Led filament lamp still has certain limitations in power and heat dissipation, resulting in its price higher than that of ordinary LED light sources.

Problem 3: small market

At this stage, the power of the best-selling led filament lamp in the market is basically less than 10W, which shows that at this stage, the LED filament lamp is technically trapped in the problem of heat dissipation and cannot achieve high power. It also shows that it can only cover a small section of the entire lighting product line and cannot be widely promoted. Even if it plays the “nostalgic” brand, the LED filament lamp market is only a niche market and cannot become the mainstream temporarily.

1. Low consumer acceptance

With the shrinking incandescent lamp and energy-saving lamp market, LED lighting products are slowly recognized by end consumers. However, at present, the market of LED filament lamps is still very limited. Due to the limited application and power of LED filament lamps, the acceptance of LED filament lamps by end consumers is not very high.

In addition, consumers do not know enough about led filament lamps. Many people think that it is just an improvement of ordinary incandescent lamps.

2. The main demand comes from the project

As LED filament lamps are mainly used in lanterns, and their main demand comes from engineering lighting, general dealers will not mainly promote LED filament lamps. Even if a few businesses sell LED filament lamps, there will not be too much inventory.

Problem 4: difficult to promote

Entering the terminal market, we can find that the LED filament lamp is not as hot as expected, for two reasons:

1、 Many stores do not promote filament lamps as key products, and consumers’ awareness and acceptance of filament lamps are not high;

2、 Compared with LED light source products such as bulb and sharp bulb, led filament lamp products have no qualitative changes. On the contrary, the price is relatively high, so it is difficult to walk, let alone replace the market position of LED bulb, energy-saving lamp and other products.

Therefore, at present, the market advantage of LED filament lamps is not very obvious, and the market is basically waiting and trying.

At present, the difficulty of pushing led filament lamps in the terminal market lies in:

1、 The connection between traditional bubble sealing industry and LED packaging industry is poor (concept and process integration);

2、 It is not easy to reverse the concept of end consumers;

3、 The acceptance of LED filament lamp products by society and government is not clear. In addition, the price of LED filament lamps is high, and consumers have not really distinguished between LED filament lamps and incandescent lamps, which makes it difficult to promote LED filament lamps in the market.

1. Business promotion is not active

At present, if led filament lamps want to achieve good performance in the market, they also need to strengthen publicity and innovation. The development of the LED industry is becoming increasingly fierce, and industry standards have been issued one after another, which has increased the resistance to the market development of LED filament lamps. Especially at this stage, many consumers do not understand led filament lamps, and businesses are not active enough in promoting led filament lamps. Even most businesses are not very optimistic about their development prospects. In actual sales, businesses will promote this product only when customers see or ask.

2. High price makes promotion difficult

At present, it is difficult to promote LED filament lamps in the market. Because consumers don’t know much about led filament lamps, the probability of buying them is very small. Coupled with the impact of e-commerce, the transaction rate of LED in physical stores is lower. Some consumers think more about price when choosing products. Therefore, led filament lamps still have a long way to go before they enter the families of ordinary consumers.

3. Lack of new selling points of LED filament lamp

At present, the LED filament lamp is in the initial stage of promotion, and very few people know its advantages. Because the appearance of the product is not different from the original traditional incandescent lamp style and appearance, the intermediate sellers have no new selling points to earn high profits, so the enthusiasm and motivation to promote is not high.

In addition, in the early stage, some small manufacturers cut corners in the selection of raw materials in order to occupy a favorable position in the competition for their prices, resulting in some instability of products, which is also an important reason why some dealers are unwilling to promote.